Privacy Sells

At the 2015 RSA Conference last week in San Francisco, I attended a presentation by David Gorodyansky, AnchorFree’s CEO and co-founder. AnchorFree sells the Hotspot Shield VPN app, a privacy and security protection system for smartphone and PC users. AnchorFree claims over 300 million downloads in 90 countries, which goes to show the high level […]

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6 common mistakes US tech companies lobbying in Europe make – #5 and #6

The last two mistakes, #5 and #6, focus on the message and its delivery to European audiences, in particular policy-makers. Mistake #5: Evangelizing (or “saving the world”) We often hear US tech companies say that their products will change the world. The HBO TV series Silicon Valley has turned this into  a recurring joke – […]

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6 common mistakes US tech companies lobbying in Europe make – #3 and #4

Mistakes #3 and #4 relate to the way companies prepare their presence in Europe, whether it’s their advocacy campaigns or their product launches. Mistake #3: Replicating Washington DC tactics Before taking interest in Europe, Silicon Valley companies usually establish a presence in DC. Often, when coming to Europe, they take with them approaches and habits […]

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6 common mistakes US tech companies lobbying in Europe make – #1 and #2

If a decade of working for international companies in Europe has taught me one thing, it is that engaging with EU policy-makers is not rocket science. Brussels is a pretty open and transparent policy town, especially compared to some European countries’ capitals. One can have a relatively efficient presence without spending huge amounts of money. […]

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Europe and Silicon Valley

US tech industry leaders, like Google, Facebook and Uber, or Intel and Microsoft before them, have faced regulatory challenges in Europe, as well as yearslong investigations into their competitive, privacy and tax practices. President Obama’s recent statements have brought this topic to the fore and led to a series of reactions in Europe. What is […]

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