6 common mistakes US tech companies lobbying in Europe make – #5 and #6

The last two mistakes, #5 and #6, focus on the message and its delivery to European audiences, in particular policy-makers. Mistake #5: Evangelizing (or “saving the world”) We often hear US tech companies say that their products will change the world. The HBO TV series Silicon Valley has turned this into  a recurring joke – […]

Read more »

6 common mistakes US tech companies lobbying in Europe make – #3 and #4

Mistakes #3 and #4 relate to the way companies prepare their presence in Europe, whether it’s their advocacy campaigns or their product launches. Mistake #3: Replicating Washington DC tactics Before taking interest in Europe, Silicon Valley companies usually establish a presence in DC. Often, when coming to Europe, they take with them approaches and habits […]

Read more »

6 common mistakes US tech companies lobbying in Europe make – #1 and #2

If a decade of working for international companies in Europe has taught me one thing, it is that engaging with EU policy-makers is not rocket science. Brussels is a pretty open and transparent policy town, especially compared to some European countries’ capitals. One can have a relatively efficient presence without spending huge amounts of money. […]

Read more »