From fighting taxis to liberating drivers: Uber shifts its corporate narrative

Mid-September, I was one of the “few” lucky 150,000 persons that attended “the largest tech conference in the world to take place in San Francisco”, Dreamforce 2015. The week-long event, organized by Salesforce in its birth city, is a powerful demonstration of the mix of business acumen and outward corporate generosity that characterizes its CEO, […]

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